SOCIAL MEDIA

more than just a post

finding unique ways to tell stories and build student-athlete brands WHILE creatING cohesion, GROWING ENGAGEMENT AND FOLLOWING ON the page.

notre dame wbb BY THE numbers

+1015%

tiktok growth

NDWBB's TikTok following skyrocketed by 1015%, growing from 987 followers in October 2023 to 11K in December 2025

+52%

Instagram growth

Instagram following grew by 52%, from 51.1k in October 2023 to 77.4k in December 2025

+538%

instagram REACH

Instagram reached surged by 538%, jumping from 61K in September 2023 to 389K in October 2025

using vertical video to show personality & build brands.

leveraging organic moments for fan engagement.

THE BEND

notre dame BASKETBALL 2025 JERSEY REVEAL

I worked closely with our video team to develop the creative concept and write the video script for the jersey reveal, collaborating with our communication team and Under Armour to guide the story, pacing and tone. The final video was built to feel cinematic but social-native, highlighting both the details of the jerseys and the larger narrative behind The Bend. I worked to cast South Bend locals to be a part of the video in addition to partnering with Grammy award winning and local artist, October London, to be a part of the project.

I captured and curated unique studio photography to support the reveal, focusing on the unique elements of the uniforms to create interesting visuals. These images were selected and edited with social-first framing in mind, designed to live across feeds, stories, and supporting graphics while extending the visual identity of The Bend beyond launch day.

The results:

3.9M+ impressions

200K+ engagements

6.9% er

the return of olivia miles

Olivia’s highly anticipated comeback after over a year off due to injury was a defining moment for NDWBB, and we strategically harnessed the excitement across our social platforms.

OLIVIA MILES’ personal social media growth

+8%

preseason follower growth

+9%

follower growth in first month back

+55%

total follower growth

THE HANNAH HIDALGO ROOKIE CAMPAIGN

The social media campaign that helped promote what became a first team all-american rookie. Taking the success of a student-athlete, finding what makes them unique and building a campaign off of it. A unique graphic look for awards and broken records paired with video to highlight her accomplishments.

Poster of Notre Dame Women's Basketball featuring Hannah Hidalgo, with stats: 25.3 points, 6.3 rebounds, 5 assists, and images of a female player in Notre Dame uniform, a female player in green, and a large image of Hannah Hidalgo.
Poster celebrating Hannah Hidalgo's single-game scoring record in volleyball at Notre Dame, prominently featuring a volleyball player in Notre Dame team uniform with the number 3, smiling and celebrating.
Black and white graphic featuring five Notre Dame women's basketball players in action poses. Each player’s name and number are displayed above their image, with Ashley Barlow, Megan Duffy, Niele Ivey, Skylar Diggins, and Hannah Hidalgo. The text highlights the number of games played by each player and emphasizes their achievements. The title reads, 'The Most Games with 6+ Steals.'
A composite image of Hannah Hidalgo, a female basketball player for Notre Dame, celebrating and running on the court, wearing her Notre Dame Women's Basketball uniform with the number 3. The background features large gold numbers '2023' and the Notre Dame logo. The text reads 'NOTRE DAME WOMEN'S BASKETBALL' at the top and 'POINTS' at the bottom. The image highlights her achievements and cheers in her athletic career.

As a part of the campaign, our communications team sent hoop earrings with matching branding to select media. The earrings packing featured Hannah’s stats and accomplishments thus far, prompting media to create more chatter around the rookie sensation.

Branding and promotion of Hannah’s signature hoop earrings led to an NIL deal and ongoing partnership between Hannah and a local boutique in South Bend.

hannah hidalgo’s social media growth

+406%

tiktok growth

TikTok followers exploded from 2,863 to 14,500 followers within one year.

+182%

total follower growth

Follower count surged from 30,068 to 84,751 in one year.

+~39,000

instagram followers

Gained nearly 39,000 new followers on Instagram in a year, reaching 62,800 (up 163%).

IRISH ARRIVALS SERIES

Content series was picked up and sponsored by Notre Dame’s corporate partner WHOOP. Photos shot and edited by Caroline Sullivan.

A young woman with curly hair standing in a hallway wearing a white cropped T-shirt and loose gray jeans with her hands in her pockets.
Young woman with long, braided hair standing in a hallway, wearing oversized plaid shirt with layered sleeves and baggy jeans, holding a patterned clutch bag.
Young woman with curly blonde hair in a denim jacket and skirt, holding a small black purse, standing in an indoor hallway.

PODCAST TEASERS

Podcast teasers posted in a creative format with “thumbnail” style carousel on Instagram. Average interactions have had a +187% increase as compared to previous format.

black history month

Illustration of three young Black female basketball players wearing Notre Dame jerseys, promoting a game against Stanford on ESPN at Purcell Pavilion, celebrating Black history.
A young woman standing in a school hallway wearing a textured beige jacket, green t-shirt with white text, baggy jeans, sunglasses, and sneakers. The hallway has podcast branding and the University of Notre Dame logo in the top right corner.

Pregame photos showcasing the unique Black History Month shooting shirts with the lyrics of “Lift Every Voice and Sing.”

Quote graphic about Black History Month offered to the team to participate in.

Niele Ivey at a women’s basketball event, smiling and high-fiving someone, wearing a dark blazer, with a quote about celebrating Black history and her commitment to equality.

Game day graphic featuring art commissioned by local artist Kamika Perry.

An athlete wearing a black sports jacket with printed text on the back, standing in an indoor sports arena with a blurred audience in the background.

Irish Arrivals series highlighting the team wearing all Black-owned businesses or designers.

DAYTON BASEBALL

Promotion strategy for the Game at Day Air Ballpark led to a record-breaking attendance of 6,743 fans, creating an unforgettable atmosphere. On social media, the game generated 494k impressions, 180 mentions on Twitter and 28k reactions, with an impressive 7.15% average post engagement rate, showcasing the impact of our digital outreach.

A baseball player wearing a white pinstripe jersey with red accents, the number 20 on the back, a red cap, and red undershirt, walking on a baseball field with green outfield, a fence with advertisements, and a clear blue sky in the background.
Promotional poster for a baseball game between Dayton Flyers and Wright State Raiders at Day Air Ballpark on April 18, 2023, at 7 PM. The background shows the ballpark filled with fans and the city skyline. The logo of Day Air Credit Union Ballpark with a dragon mascot is at the bottom.
Crowd of people enthusiastically cheering at a sports event, holding up signs that say 'RECORD ATTENDANCE' and featuring a record of 6,743 attendees.
A baseball player in a red and white striped uniform running the bases during a game, with a crowd in the stands watching.

DAYTON FLYERS TIKTOK

From July 2022 to May 2023, the Dayton Flyers TikTok saw significant growth, gaining 64.9% more followers through a mix of creative, high-energy content and platform-specific trends. With an average engagement rate of 8.75% and 29k total reactions and likes, our strategy successfully boosted fan interaction and expanded digital presence.